Tom Ferris

In the fast-paced world of digital products, businesses often need to strike a balance between launching quickly and scaling efficiently. Enter the Minimum Viable Product (MVP).

As businesses strive to enhance customer service, AI has become a powerful tool to streamline operations, reduce costs, and improve the customer experience. One of the most effective areas for...

Artificial intelligence (AI) is no longer just for tech giants. Small to medium-sized businesses have a golden opportunity to leverage AI tools to streamline operations, enhance customer service, and ultimately...

We’re excited to welcome Norbert Zietek as our new Senior UX Designer at New Icon! With a background in UX and a passion for problem-solving, Norbert brings experience from cybersecurity...

When developing cloud-based applications, businesses must decide whether to focus on optimizing software for efficiency or rely on more powerful, expensive hardware to handle increasing user demand. Understanding the long-term...

Welcome our new starter - Andrew who will be our new

Many businesses struggle with inefficiencies caused by outdated processes and manual tasks that consume valuable time. However, software innovation offers solutions to automate repetitive tasks, streamline operations, and provide valuable...

This month we'd like to welcome Harry Townsend, who's joined as a developer.

In the rush to deliver software quickly, it’s tempting to jump straight into coding, but doing so can lead to unforeseen challenges and setbacks. Understanding the difference between software architecture...

To bring a new software project to life, you need more than just a compelling vision—you need buy-in from key decision-makers. Convincing the CEO, CFO, or the entire executive team...